Quitting the office.
Leaving a stable job wasn’t easy, but I took the leap.
My husband (then fiancé) fully supported me, and I started working from home, dedicating myself entirely to my passion.
The growth of LemonkaStore.
My Etsy shop was running, and I kept drawing new illustrations. I relied on intuition, knowing little about marketing and SEO, so I was constantly learning. Things were going well, but I realized I wanted more creative freedom.
Seamless patterns
When selling on marketplaces, you're heavily limited by demand, trends, and even strict platform rules. So, after a year, I started my Instagram page, naming it LemonkaStore, and began experimenting with a whole new direction — seamless patterns.
First success
In the first month, I started getting sales, and after just 7 months, I had my first SOLD OUT. Clients began reaching out with requests for custom designs. This feedback was a huge motivation for me — I finally felt like I had found the job I’ve always dreamed of.
My signature feature
In April 2024, I developed a new concept — Seamless Story. These are large-scale seamless patterns filled with details, almost like illustrated storybook spreads. The first design, a Halloween-themed pattern, sold out in just one day. Then came the Christmas and Easter collections, which received incredible feedback. That’s how I found what set me apart.